Building your business using multiple marketing pillars
The Romans got it right. The Egyptians also go it right. So did the Persians. What did they get right? Architecture. Specifically building with pillars. … Read More
Test pilot marketing campaigns
One of the first computer games I ever played was Chuck Yeager (this was around 1990). Chuck was a test pilot. What made him famous? … Read More
ROAS in e-commerce vs quotes
ROAS stands for Return On Advertising Spend. If you have an e-commerce business it is easier. You track sales via your e-commerce platform. If you … Read More
Did you test your marketing?
How do you know what works? Is it a gut feel or did you test it? There is no magic bullet in marketing and sales. … Read More
Results in marketing and sales lead generation campaigns
I said to my wife, I will write a post today that will make sales. No pressure. So, enjoy. For the past 2 years I … Read More