Are you dropping the ball on your sales leads?
We have done lead generation to get sales leads now for more than 10 years. A company did an interesting study in 2009. They worked … Read More
Is R278 per lead good or bad?
Had a great meeting with a potential client yesterday. We looked at his cost per lead. Here is a video going over some key points. … Read More
In-Bound Marketing vs Out-Bound Marketing
We have done lead generation for over 10 years now. Here are some of the BIGGEST lessons I have learned on in-bound marketing and out-bound … Read More
In God we trust, for everything else, bring data. ~ W. Edwards Deming
What does the data say? Deming championed the work of Walter Shewhart, including statistical process control, operational definitions, and what Deming called the “Shewhart Cycle” … Read More
What are you testing in your marketing?
5 ways to make a change. Did a test yesterday and had 60 people visit my website; and had a call from a guy to … Read More