I am 99% certain this is right
Check out this A/B split test. So; I tested 2 different offers. I used exactly the same layout. The ONLY difference was the offer (words). … Read More
ROAS in e-commerce vs quotes
ROAS stands for Return On Advertising Spend. If you have an e-commerce business it is easier. You track sales via your e-commerce platform. If you … Read More
Did you test your marketing?
How do you know what works? Is it a gut feel or did you test it? There is no magic bullet in marketing and sales. … Read More
What happened to all the leads?
You get a report that says you had 300 leads. What happened to them? You ask the sales people for some feedback. In one voice, … Read More
What is your baseline?
Today is the last financial day for many businesses. The 28th of Feb. I have a question for you; what will your baseline be for … Read More