Is R278 per lead good or bad?
Had a great meeting with a potential client yesterday. We looked at his cost per lead. Here is a video going over some key points. … Read More
In-Bound Marketing vs Out-Bound Marketing
We have done lead generation for over 10 years now. Here are some of the BIGGEST lessons I have learned on in-bound marketing and out-bound … Read More
Use this to boost your Marketing and Sales- The AIDA Marketing Model
I studied marketing LONG ago at TUKS. Back then we learned about the AIDA Marketing Model. AIDA stands for: A: Attention I: Interest D: Desire … Read More
Improve sales and marketing … start here
Sales and marketing is not a one time thing. It is the thing. Many business focus on improving the wrong thing. When you fix this … Read More
In God we trust, for everything else, bring data. ~ W. Edwards Deming
What does the data say? Deming championed the work of Walter Shewhart, including statistical process control, operational definitions, and what Deming called the “Shewhart Cycle” … Read More