ROAS in e-commerce vs quotes
ROAS stands for Return On Advertising Spend. If you have an e-commerce business it is easier. You track sales via your e-commerce platform. If you … Read More
What happened to all the leads?
You get a report that says you had 300 leads. What happened to them? You ask the sales people for some feedback. In one voice, … Read More
What is your baseline?
Today is the last financial day for many businesses. The 28th of Feb. I have a question for you; what will your baseline be for … Read More
Results in marketing and sales lead generation campaigns
I said to my wife, I will write a post today that will make sales. No pressure. So, enjoy. For the past 2 years I … Read More
If you are not in it
I was at a client yesterday talking about their online marketing. Another one of my clients had a R100 000 payday last week. This client … Read More